NETworking or NOTworking

As a small business time is precious and every moment spent out of the office feels like a lifetime of missed opportunities. It is the reason many of the companies we speak to avoid events and networking opportunities, as they feel compelled to stay close to their desk and phone rather than getting out to…

valentines

Roses are Red, Romance is Dead

Today is the day that half the country is swooning at the flowers just delivered to the office and stuffing heart shaped chocolates into their mouth, whilst the other half is pretending it’s a normal Friday, talking about how Hallmark are making billions of pounds out of our need to materialise our affections. The reality…

customers

Do you know your customers?

There are very few things that really grind us here at marketing ammo but one of the common mistakes we keep seeing from usually savvy marketers is getting their customer data and targeting wrong. Google have been making mistakes for years, collecting data on our browsing habits and making assumptions about our interests. We for…

new year

New Year, New Site

The turn of a New Year leads to many things, resolutions to get down to the gym, impossibly difficult detoxes and talks of holidays to escape the bad weather. One other noticeable New Year trend is TV adverts for website companies. For years small businesses looking for online presence would either attempt to “do it…

The Elves have gone home!!

Sorry the Elves have gone home!!

Christmas time for any small business provides many challenges; where will you hold the company party, what can you buy for under £5 for Secret Santa and who is going to make sure Kevin from accounts stays away from the intern. Thinking seriously though, digital marketing is now 24/7, 365 days a year and just…